RELEVANT MARKET
LexInter | October 17, 2017 | 0 Comments

RELEVANT MARKET

The relevant market which forms the basis of competition law analyzes to determine in particular whether there is a dominant position.The notion of market has a geographic dimension and a material component, based on the notion of substitutability of products or services.The relevant market, or reference market, is defined as the place where the supply and demand of products and services meet which are considered by the buyers or the users as substitutable between them.The nature of the product or services can be used as an index to establish substitutability but it is not a sufficient element because it is necessary to take into account the behavior of the users (Report of the Competition Council, 1990 p. 34 s). The technical specificities should only be taken into consideration if the applicants’ choices are influenced, if not determined, by these specificities (   Cass. Com. May 22, 2001 , Routière de l’Est, Le Dalloz, 2001, AJ 2973, cassation de CA Paris, April 13, 1999, Dectra) Substitutability is established when one can reasonably think that the applicants or the users consider the goods or the services as alternative means between which they can arbitrate to satisfy the same demand (Cons. Conc. Decision n ° 99-D- 41, 22 June 1999, BOCCRF 14 Oct. p. 566). Separate services belong to the same market when the real behavior of users and providers makes them indivisible,  Cons. conc. n ° 97-D-26 of October 21, 1997 Funeral services.The Cour de Cassation considers that a concrete and objective examination must be made of the choices made by the buyers or users concerned, if necessary by means of an expert report, to determine whether they are substituting the products or services in question ( Cass. Com. May 18, 1999)

On the determination of the reference market and the use for the determination of the dominant position of the power of an essential brand within a range and a portfolio effect v.  Council of State, April 9, 1999, The Coca-Cola company Société, n   Troianielleo, Antonio ,    Recueil Dalloz Sirey  , n °  7  ,  02/17/2000  , pp.   157-165, Business law book;

Geographical delimitation of the market and functional interchangeability criteria: Cour de cassation, Commercial Chamber, May 22, 2001, Société Routière de l’Est Parisien v Société Dectra et al., Malaurie-Vignal, Marie, Contrats Concurrence Consommation, n ° 10, 01 / 10/2001, pp. 13-14

European competition policy in the face of emerging markets: a reflection on the process of creation and structuring of new multimedia markets, Lequeux, Fabrice, Revue du Marché Commun et de l’Union européenne, n ° 450, 01/07 / 2001, pp. 455-466

The Michelin case (bis!) Arhel, Pierre, JCP E Semaine Juridique (company edition), n ° 47, 22/11/2001, pp. 1852-1856

Customer acquisition and competition law: definition of the relevant market and agreement, Lucas de Leyssac, Claude; Flécheux, Georges; Jenny, Frédéric; Cot, Jean-Mathieu; Favre, Claire; Cesarini, Paolo; Wits-Armengaud, Hélène; Wood, Diane P; Pasturel, Micheline, La Gazette du Palais, n ° 313, 09/11/2001, pp. 17-35

Internet and the delimitation of relevant markets: an economic point of view, Dang N ‘Guyen, Godefroy, Review of competition and consumption, n ° 121, 01/05/2001, pp. 20-23

The sale of television advertising space must be determined by audience share, Decocq, Georges, Communication Commerce Électronique, n ° 4, 04/01/2001, pp. 21-22

Note under Court of Cassation, Commercial Chamber, May 30, 2000, Société Canal Plus v Société Télévision par satellite (TPS) and others, Godet, Anne-France, La Gazette du Palais, n ° 21, 01/21/2001

The supply-demand relationship and the delimitation of the relevant market in French competition law, Bidaud, Laila, JCP E Semaine Juridique (corporate edition), n ° 50, 12/14/2000, pp. 1-10

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