Marketing for Lawyers
Here we break down eight effective marketing tips for lawyers.
Tip One is to build a professional high-quality compatible website most of the time when somebody is thinking about doing business with you, they’re gonna do quite a bit of research and analysis and they’re gonna do that on your website. And make sure you have a professional and mobile-friendly website. About 80% of search today is mobile. So check your website on your phone. The important thing there is your potential client is doing the same thing.
Tip Two If you want your law firm to dominate, you want to dominate the page, you wanna Google for your top search terma. So depending on what type of law firm you have, think about those search terms. People are searching for various things to find somebody in your field. What are those terms? And you’re gonna wanna dominate page one for those terms in three places.
Number 1: Would be in the paid ads. You have to pay to play. So make sure you invest in paid search.
Number 2: Is to get into the maps.
Number 3: On page one is organic search.
Tip Three is to use a CRM.
Tip Four is to set up e-mail automation.
Tip Five is to invest in your online reputation.
Tip Six is to get listed in local directories and directory sites especially ones that are relevant to your particular law firm and industry.
Tip Seven is to make sure that you’re doing retargeting. Retargeting basically stays in front of people that have visited your website or maybe seen you on social media as they’re in the research mode.
Tip Eight is to develop some informational videos off around your industry and put those on YouTube