It may surprise you to learn that there are 1.3 million lawyers based in the United States. That means that there are a lot of websites out there devoted to promoting their law firms.
If you run a law firm, you’ll probably realize that you’re up against some very tough competition. Developing a digital presence that stands out means that you’ve got your work cut out for you.
Law firm marketing needs to be high on the agenda of every lawyer; otherwise, you’ll struggle to get new clients.
In this guide, we’ll talk you through the legal marketing services you can’t afford to ignore when it comes to developing your online presence.
Keep Your Website Updated
Every business needs to have a website these days. Your website should be the beating heart of your digital presence.
Your website should have landing pages that are attuned to the specific needs of your clients. You need to use these to target the geographical areas you operate in and the legal areas you specialize in.
Ensure that your website is attractive and easy to navigate. Having a user-friendly site will mean visitors will stay on the site longer and really take in your content. You can hire a professional web designer or developer to revamp your existing law firm website.
Search Engine Optimization
The first port of call when considering digital marketing for your law firm should be search engine optimization (also known as SEO).
SEO involves taking your website and optimizing the content so that it ranks higher on online searches. By improving your ranking position, you should start to see more hits. More hits mean more clients coming through your doors.
By using the right keywords on your website and in your blog content, you’ll be able to tune into user intent.
Link building by getting your website featured on guest posts is a great way to teach search engines that your site is an authority. Another thing you can consider if you want to boost your SEO performance is relying on a dependable digital marketing agency that specializes in marketing for law firms. With inbound marketing, you can improve your SEO visibility and legal marketing strategy. An inbound marketing agency can also help increase billable hours by improving your new client deal flow.
Invest In Online Advertising
Law firm advertising gets your legal practice featured in online ads helping you generate leads.
There are plenty of opportunities for placing ads online. These include banner ads on websites, pay-per-click ads on social media, and ads at the top of the search engine results pages.
You can also run an electronic direct mail (EDM) blast, targeting a group of potential customers. EDM blasts also enable you to focus on building good relationships to increase the number of your clients.
Sign up with an advertising agency that will make the best decisions on your behalf. When choosing an advertising agency, make sure to pick one that’s known for its ethical advertising practices. Review clients’ testimonials and feedback to determine if the advertising agency is right for you. It also pays off to ask for samples of their ads or their portfolio.
Social media is a great place to build your legal practice’s brand. Having a digital presence means being active on several social media platforms.
Work out which platforms apply to your target demographic. Facebook appeals to the widest market segment, whereas platforms such as Snapchat and TikTok are good for reaching a younger audience.
You can also create a business social media page for your legal firm and post legal advice or question and answer (Q&A) posts. This social media strategy can help increase your exposure and legal thought leadership. By establishing a good social media presence, you can also boost your engagement with potential clients to increase your billable hours.
How to Build a Strong Digital Presence for Your Law Firm
Your law firm needs a strong digital presence if it is to survive in the competitive online landscape. Focus your attention on creating a great-looking website that is informative and easy to navigate. You should also invest in optimizing your site for search engines.
Use online ads to generate effective leads, and make good use of social media. Create a brand that will set your law firm apart from your competition, you can do this for free with an online logo maker.
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