Distribution law
LexInter | January 22, 2002 | 0 Comments

DISTRIBUTION LAW

Distribution law was born with the regulations which in the 1950s accompanied the development of “supermarkets” by prohibiting the refusal of sales by producers to new distributors. It was about fighting inflation and developing purchasing power.

Distribution law was then supplemented by rules aimed at preserving the existence of traditional forms of commerce.


MARKETING TECHNIQUES

The advertisement

Advertising organization

Advertising contracts

Corporate patronage, sponsorship

Special advertising regimes: audiovisual advertising, display advertising, products and services subject to a special advertising regime

Comparative advertising

Misleading advertising

Methods of selling and providing services

Door-to-door door-to-door sales

Distance selling

Promotion by price: discounts, free credit, etc.

Tied sales

Lotteries and contests

DISTRIBUTION CIRCUITS

Distribution by employees

Distribution by ordinary employees

Distribution by sales representatives

Branch managers

Distribution through intermediaries

Commercial agents

Commissionaires

Brokers

Merchant custodians or consignees of goods

Distribution by resellers

Distribution agreements

Exclusive supply agreements

Exclusive distribution agreements

Selective distribution agreements

Franchise agreements

Groups of distributors

Distributor networks

Central purchasing and referencing

Corporations and collective stores of retailers

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