Did you know there are over 1,000 law firms in the US and there are 1.3 million lawyers in the country? If you have a new law firm, managing to stand out from the crowd can be a challenge, which is why the right marketing can be a crucial tool in helping your firm grow.
But how can you ensure the marketing you use is effective? Let us look at some of the best marketing tips for a law practice.
1. Marketing Tips: Create an Optimized Website
You need potential clients to be able to find you online and that means having a website. The website should be user-friendly and be optimized for mobile use since most clients will find you on their phones.
The website has to be easy to navigate and intuitive, allowing people to find the information they need quickly. It should have fast load times, as well, because people have a short attention span and will not wait too long for sites to load.
To keep the person on the site longer, you need engaging content with clear calls to action that answer questions or offer guidance.
2. Pay-Per-Click Marketing
Pay-per-click (PPC) is another excellent way you can drive traffic to your site and get attention for your law firm. This kind of advertising allows you to set the budget because you pay for each time someone clicks on your ad.
The best form of PPC is search engine advertising. It lets advertisers bid for the best ad placements in a search engine’s sponsored links.
These kinds of marketing campaigns are complex and require experts. You can click here for more on how to make PPC work for your law firm.
3. Invest in SEO
Search engine optimization can help your new law firm get the attention it needs to grow. By using expert SEO that allows people to find you through carefully chosen keywords, you can get top rankings on search engines.
You want to create content that uses the right SEO techniques and you may want to reach out to experts in SEO to achieve this.
4. Use Social Media
These days, you need to have an engaging social media presence. You do not have to be present on all platforms, but choose a few you feel comfortable using and maximize your impact there. It is important to look at the demographic you want to attract and see what social media options they use.
Social media can help you generate the leads you want, so take the time to build your presence.
Get Your Law Firm Seen
You may run a great new law firm, but if no one knows it exists, you will not get the success you deserve. By applying these marketing tips, you will make it easier for people to find you and engage with the services you have to offer.
To learn more about improving your law practice, turn to our Blog archive. You can also check out https://dagmarmarketing.com/law-firm-marketing/dui-criminal-defense/ for more guides on law firm marketing.